Sim Farr

A Cardiff based designer and recent Product and Furniture Design graduate from Kingston school of art.

I have a unique approach to design whereby I try to avoid technology where possible, within the design process. Although well experienced in CAD software, I feels that it distances the designer from the design itself, so I like to work in quite a traditional way. With pen on paper and crafting scaled models by hand. Working hands-on with real materials allows me to have a real human interaction with an object. I believe that this keeps my ideas relevant in a society that relies so heavily on technology in everyday life.