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Chloe Tait

BA (Hons) Graphic Design

YouthStudentProfessional

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I have always had a passion for Art and Design, these together formed my love for Graphic Design. My creative side has always been my strongest characteristic, Graphic Design gives me the opportunity to create, express and explore my own ideas. It gives me the ability to communicate my imagination and enthusiasm that I have for design ideas. Communicating messages and voices through the use of design is something I love to see and do myself. 

As a Graphic Designer I am passionate about sustainability. I love communicating through simple, clear, thought out graphics using illustrations and 2D and 3D animations to show a message and reflect complex ideas. My FMP - called ‘Sweet Trooth’ is a sustainable desserts delivery service that caters for Vegans and Vegetarians and specific allergies. For this project, I created branding, motion graphics, packaging, website, application and a recipe book, using Adobe: Illustrator, InDesign, Photoshop, After Effects, XD and Dimension. I also used Cinema 4D for 3D elements.

It is very difficult for individuals with specific diet types and allergies to be able to use dessert delivery services, and Sweet Trooth addresses this important social issue. My work uses detailed graphic explanations and motion graphic animations to inform users about the brand, build trust, and reduce the anxiety of ordering dessert deliveries. Sustainability is critical for our planet. Sustainable materials are therefore used for the recipe book and all packaging as well as an eco-car for delivery.

Creative Disciplines

  • Graphic Design
  • Branding & Identity
  • Animation / VFX
  • Digital Media & Technology
  • Illustration & Drawing

Location

Newcastle
Tyne and Wear
NE1 1AD
United Kingdom