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Yuwei Liu

BA (Hons) Graphic Design


Channels and Networks

Yuwei Liu

For now, I am the student at University of Sunderland and I just finished my final years. I have deepened my study of package design and made my paper, which is an investigation of the meaning and psychological implication of colour in food packaging. My paper discusses the most important element of packaging design. Through abundant research and questionnaire, I found that colour plays a critical role in influencing consumers. Reflected in UI design, the use of good color contrast highlights important signs. This learning experience teaches me to solve problems through research and contemplate about the graphic design from its practicability and the perspective of UI design.    During the past of a year roaming in the ocean of graphic design, I have gradually developed an interest in advertising creativity and illustration design. My graduation design project is an illustration design of the Forbidden City through which I intend to carry forward the Chinese culture to more foreigners. A visual work aims to endow the energy to the audience and to move them, successfully passing the information behind it. I enjoy the role of being a graphic designer who speaks for products of the client and conquers the audience with the connotation of the design. The combination of art and the purpose of communicating captivates me.  

Creative Disciplines

  • Graphic Design
  • Animation / VFX
  • Branding & Identity
  • Illustration & Drawing