ANJALI SEETHA

I am Anjali Seetha, a former student of Indian Institute of Art and Design in collaboration with Kingston University, London.

I visualise ideas that are fun and interactive by practising complex design. My design process reflects strong research and insight, which leads to an innovative design solution. My strength lies in strategising and visualising the brand to provide people with a lifetime brand experience.

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I did the industry-driven Major Design project with BluOne India. My project was to redesign the brand MIRRA, a third-party administrator in US healthcare. The project aims in building a strategy that helps to create brand identity reflecting the organisation's core values with a new, fresh and exciting expression. It aims at creating a brand guide which includes a brand system including logo, brand architecture, typography, tone and voice, and layouts.